case study
Innovative Access Models in Asia
  • Objective

    To identify different categories of Innovative access models to how the company
    associates could think out-of-the-box & prepare a Patient Access Program (PAP) playbook

  • Approach

    Mapped >200 access programs & payment models in healthcare in Asia & beyond;
    identified characteristics & success factors for each model. In parallel, listed the
    different steps to be considered for designing an access program from scratch

  • Deliverables

    Categorization of access models per market archetype & business challenge faced;
    Real time case examples & how to customize for the client business.
    PAP playbook, with step-by-step guide, tools & evaluation metrices for PAP design

  • Outcome

    Workshop on Innovative access models with regional and country teams;
    Innovative access concepts developed for individual countries