Role and Value of Market Access Function and Capability Roadmap

Objective

Clarify the role, positioning & perceived value of market access function within the affiliate, identify gaps and suggest a capability roadmap for the access team
Approach

Primary 1-1 interviews with internal stakeholders (cross-functional team members) to establish gaps and expectations from access team.
Mapping of access team’s value addition across the business planning cycle & identifying capability gaps
Deliverables

i) Integrated access roadmap with specific areas of ‘accountability’ and value addition by access team ii) Capability roadmap for access team – with specific modules suggested for skills enhancement
Outcome

Integrated access roadmap presented to leadership team, clarification of role and areas of accountability of market access in the affiliate achieved.
Prioritized capability augmentation programs / training modules identified to roll out within the access team

Objective